Conversion rate is the percentage of website visitors who perform your anticipated goal and successfully exit the conversion funnel. The goal that you decide can be of getting a form filled, purchasing a product, or signing up for a newsletter etc.
Conversion rate optimization (CRO) is a technique that focuses on the testing of each and every aspect of a landing page, with an aim to find an optimal design, content and layout which leads to higher conversion rates.
In simple language:
"Conversion Rate Optimization is a continuous process of increasing website
conversions by eliminating all the possible causes of a high bounce rate."
User Experience is a broad term which includes all the aspects of a person's experience with your website including the interface, graphics and design. At ALIF Technologies we believe that optimizing your website for the best user experience has a lot more to it than making a website usable by your clients. User experience is all about giving your customers a delightful and meaningful experience when they visit your website and thus facilitating more conversions.
A call to action is normally a text, graphic or combination of both - that lures a user to interact and move ahead in the conversion funnel. A call to action (CTA) element that doesn't generate curiosity in the mind of visitors cannot attain the objective it has been created for. Its only goal is to assist conversions, and to make sure they do so, website owners opt for conversion rate optimization services.
A website that doesn't help visitors in finding what they are looking for ranks low in usability, while the one that make the whole process intuitive and puts user at ease ranks high on usability. The usability concept takes into consideration the comfort of visitors on first interaction, ease in accomplishing tasks, problems encountered and time taken to recover from them. Conversation rate optimization service works on increasing the usability quotient to support conversions.
Information architecture is organizing functionality and content into a structure that visitors are able to navigate intuitively. It is the way in which content is grouped and in which order it is placed. One of the many reasons why it plays a very critical role in optimizing conversion rate is the influence hat it has on the thought process of our visitors. Information architecture must be so perfect that each and every layer facilitates conversions and ensure a smooth conversion passage for all visitors.
A website must strike a proper balance between the amount of text and graphic usage to display content. Tests have shown that 79% of people just skim through a website and only 16% read everything. Therefore, the content added must be relevant and the part that we want our visitors to read must always stand out. You need to learn the art of saying more in limited words to ensure that you cover all important aspects without making your page too lengthy.
|Conversion funnel analysis|
Implementation of the suggestions, includes optimization of:
ALIF Technologies will do the necessary design and programming on your website
|Detailed findings based on adequate research|
|Fact based statistics|
|Visitors and buyers browsing trends|
|Time spent ( average and segment ) by buyers on the site before buying|
|Pages visited by buyers before buying|
|Pages with maximum bounce rate|
|Optimizing web pages and submitting suggestion's using wireframes|
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With CRO you are able to convert more visitors into customers. Without spending an extra penny on your PPC campaigns, you get more conversions with few simple changes in your website.
With a moderate increase in your conversion rate there is huge increase in your profits. With the same amount of investment you are able to generate more revenues and thus a better ROI.
Conversion rate optimization helps you gain a competitive advantage over others. With a few well thought off changes on your landing page you can add the much needed differentiation to your website.
Conversion rate optimization works on a simple principle of giving the best experience to your visitors so that they keep coming back to your website and become loyal and satisfied customers.
By optimizing your conversion rate you can earn more revenue with the same amount of traffic. More leads are converted that result into higher earnings.