CONVERSION RATE OPTIMIZATION-MEANING
Conversion rate is the percentage of website visitors who perform your anticipated goal and successfully exit the conversion funnel. The goal that you decide can be of getting a form filled, purchasing a product, or signing up for a newsletter etc.
Conversion rate optimization (CRO) is a technique that focuses on the testing of each and every aspect of a landing page, with an aim to find an optimal design, content and layout which leads to higher conversion rates.
In simple language:
"Conversion Rate Optimization is a continuous process of increasing website
conversions by eliminating all the possible causes of a high bounce rate."
CONVERSION RATE OPTIMIZATION IS A SIMPLE
TWO PART PROCESS
- Finding out why your website visitors are not converting into customers
- Fixing the problem by making relevant changes
Take our conversion rate optimization service to dramatically improve
the profitability of your website and enjoy high conversions
Consult our experts now
TO DETERMINE IF YOUR WEBSITE IS OPTIMIZED TO BOOST CONVERSIONS OUR EXPERTS HAVE PREPARED A QUICK
CHECK LIST FOR YOU:
- Is your website offering what your visitors are looking for?
- Is your website easily navigable?
- Can visitors find what they are looking for without any difficulty?
- Is there any distraction on your landing page that might be a cause of high bounce rate?
- Is your website persuasive enough to lead your visitors into the conversion funnel?
- Are your CTA's clearly visible and facilitating conversions?
- Is your content adding enough value and aiding visitors in making decision?
IF YOU DON'T HAVE A DEFINITE ANSWER TO ANY OF THE ABOVE QUESTIONS THEN YOU ARE CERTAINLY AT THE RIGHT PLACE!
STILL WONDERING HOW SIMPLE CHANGES LIKE THESE CAN LEAD TO HUGE INCREASE IN CONVERSIONS? TAKE A LOOK AT SOME OF THE RESEARCH WHICH PROVES IT
Don't miss out on the benefits of conversion rate optimization
TAKE CONSULTATION FROM OUR EXPERTS NOW!To ensure that you have answers to all the above questions our conversion experts have broken down the process of "conversion rate optimization" into the following aspects:
User Experience optimization
User Experience is a broad term which includes all the aspects of a person's experience with your website including the interface, graphics and design. At ALIF Technologies we believe that optimizing your website for the best user experience has a lot more to it than making a website usable by your clients. User experience is all about giving your customers a delightful and meaningful experience when they visit your website and thus facilitating more conversions.
Call to action analysis
A call to action is normally a text, graphic or combination of both - that lures a user to interact and move ahead in the conversion funnel. A call to action (CTA) element that doesn't generate curiosity in the mind of visitors cannot attain the objective it has been created for. Its only goal is to assist conversions, and to make sure they do so, website owners opt for conversion rate optimization services.
Website usability analysis
A website that doesn't help visitors in finding what they are looking for ranks low in usability, while the one that make the whole process intuitive and puts user at ease ranks high on usability. The usability concept takes into consideration the comfort of visitors on first interaction, ease in accomplishing tasks, problems encountered and time taken to recover from them. Conversation rate optimization service works on increasing the usability quotient to support conversions.
Information architecture design analysis
Information architecture is organizing functionality and content into a structure that visitors are able to navigate intuitively. It is the way in which content is grouped and in which order it is placed. One of the many reasons why it plays a very critical role in optimizing conversion rate is the influence hat it has on the thought process of our visitors. Information architecture must be so perfect that each and every layer facilitates conversions and ensure a smooth conversion passage for all visitors.
Content relevancy study
A website must strike a proper balance between the amount of text and graphic usage to display content. Tests have shown that 79% of people just skim through a website and only 16% read everything. Therefore, the content added must be relevant and the part that we want our visitors to read must always stand out. You need to learn the art of saying more in limited words to ensure that you cover all important aspects without making your page too lengthy.
Take the benefit of our 8 years of industry experience and our proven scientific methods for optimizing conversions.
TALK TO US AND GET ADVICE DIRECTLY FROM THE EXPERTS
Conversion Rate Optimization Packages
| Features | Basic | Standard | Premium |
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| Conversion funnel analysis |  |
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Implementation of the suggestions, includes optimization of:
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----- | ----- | ALIF Technologies will do the necessary design and programming on your website |
| Detailed findings based on adequate research | |
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| Fact based statistics | |
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| Visitors and buyers browsing trends | |
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| Time spent ( average and segment ) by buyers on the site before buying | |
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| Pages visited by buyers before buying | |
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| Pages with maximum bounce rate | |
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| Optimizing web pages and submitting suggestion's using wireframes | |
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| Call Us at +91-6006-403300  Email Us at info@aliftechies.com |
As per current studies on conversion rate optimization:
- Only around 39% of businesses are satisfied with their conversion rates
- For every $100 dollars spend acquiring customers, only $34 is spend converting them
- This year almost 65% of search marketing professionals will focus more on conversion rate optimization
Conversion rate optimization has recently become the talk of the town. Here are our top five reasons why you should get obsessed with conversion rate optimization:
Increased conversions
With CRO you are able to convert more visitors into customers. Without spending an extra penny on your PPC campaigns, you get more conversions with few simple changes in your website.
Better ROI
With a moderate increase in your conversion rate there is huge increase in your profits. With the same amount of investment you are able to generate more revenues and thus a better ROI.
Competitive Advantage
Conversion rate optimization helps you gain a competitive advantage over others. With a few well thought off changes on your landing page you can add the much needed differentiation to your website.
Increased satisfaction
Conversion rate optimization works on a simple principle of giving the best experience to your visitors so that they keep coming back to your website and become loyal and satisfied customers.
Higher revenue
By optimizing your conversion rate you can earn more revenue with the same amount of traffic. More leads are converted that result into higher earnings.
Our conversion experts at ALIF Technologies have put in a lot of hard work to come up with a simple technique which will not only boost conversions but also deliver an experience that your visitors will appreciate for life
DON'T LET YOUR CONVERSIONS DEPEND ON GUESS WORK
ASK FOR CONSULTATIONAt ALIF Technologies we believe that for maximum output, Conversion rate optimization should be based on the AIDA model with an additional "S":
Don't let your website traffic go futile due to high bounce rate. Take our "Conversion rate optimization service" and turn all your visitors into customers.
GET IN TOUCH WITH US NOW